Guarani Indians: pioneers of yerba mate

The Guarani Indians – if not for them, we might never have tasted the wonderful yerba mate. In today’s article, we will take a closer look at the fascinating history and culture of the indigenous peoples of South America, who were pioneers in cultivating and consuming yerba mate. How did they live? How did they discover Ilex paraguariensis, and what role did the infusion play in their culture? We invite you to read on!
Summary:
- In the Ancient South America
- Guarani – “warriors” of South America
- Yerba mate – a gift from the Guarani Indians to the world
- The legendary origin of yerba mate in Guarani culture
- The colonisation of South American Indians and the introduction of yerba mate to the world
- Guarani – a yerba mate brand created in honour of the Guarani Indians
- The Guarani Indians – guardians of the yerba mate tradition
In the Ancient South America
When Christopher Columbus arrived in South America at the end of the 15th century, he encountered indigenous communities that had been developing on this continent for centuries. The Native Americans living in these lands created diverse cultures and civilisations, some of which achieved an impressive level of social, economic, and architectural organisation. The most well-known peoples of this region include the Maya, Aztecs, and Incas – powerful societies that built vast cities, monumental temples, and advanced agricultural systems.
The Maya developed a complex hieroglyphic writing system and an incredibly precise calendar, the Aztecs built a mighty empire based on a tribute system, and the Incas created an extensive network of roads along with terraced agricultural systems in the Andes. Their achievements have been recorded in history and continue to fascinate researchers and travellers to this day. Unfortunately, European colonisation led to the downfall of these civilisations, and most of their accomplishments were forgotten after centuries of Spanish and Portuguese dominance.
Alongside these great empires, smaller, less centralised indigenous communities also played an important role in the history of America. One such group was the Guaraní – a tribe inhabiting the areas of present-day Paraguay, Argentina, Brazil, Bolivia, and Uruguay. Although their culture was not as technologically advanced as that of the Incas or Aztecs, it was they who discovered the remarkable properties of Ilex paragiariensis – yerba mate, from which a stimulating drink is made, now enjoyed by more and more people around the world. Thanks to the Guarani Indians, yerba mate became an integral part of South American traditions and continues to play an important role in the lives of millions of people today.

The Guarani Indians – “warriors” of South America
The history of the Guarani people dates back to around 200 BCE, when the Tupi-Guarani tribes began migrating southward from the central Amazon region. According to a legend passed down among the Indians, the tribe was once led by two brothers – Tupi and Guarani. Initially, they lived in harmony, but one day their wives quarrelled over a colourful parrot. The dispute between the women escalated into a deep conflict, ultimately leading to the division of the tribe. The younger brother, Guarani, left the ancestral lands with his family and followers, settling in the La Plata region, where his descendants established one of the most significant indigenous cultures in South America.
In their language, the name Guarani means “warrior”, although this term only gained wide recognition during the period of colonisation. For a long time, Europeans spread stories about the alleged brutality and barbaric customs of this people. However, in reality, the Guarani were pragmatic and often sought peaceful coexistence with the Spanish. They willingly formed alliances with the newly arrived colonisers, seeing them as an advantage in conflicts with rival tribes.
Social organisation and daily life of the Guarani
The Guarani Indians did not establish complex political structures like the Incas – instead, their society was based on small, autonomous villages governed by local chiefs known as mburuvicha. The tribes consisted of several or a dozen family clans, who shared responsibilities and worked for the well-being of the entire community. They lived in wooden huts covered with palm leaves, arranged around a central square in villages, often protected by a palisade. These settlements typically had between 200 and 500 inhabitants, although some larger communities could exceed a thousand people. The indigenous people of South America lived in close harmony with nature, following a semi-nomadic lifestyle – when the soil in an area became infertile, they would move to a new location to establish another settlement.
Each member of the tribe had well-defined duties. Men mainly hunted and fished, providing their families with the meat of wild animals such as tapirs, peccaries, and capybaras. Another crucial responsibility was crafting tools, weapons, and building shelters. Women were responsible for cultivating plants, gathering fruits, preparing meals, and caring for children. They also engaged in weaving baskets and crafting items, which played an important role in Guarani culture.
The religion of the Guarani Indians was based on a deep respect for nature and ancestral spirits. They believed the world was inhabited by benevolent and malevolent spirits, and their daily lives were intertwined with the necessity of maintaining balance between humans and nature. Shamans served as spiritual guides, healed with herbs, and interpreted dreams and signs sent by the gods.
Yerba mate – a gift from the Guarani Indians to the world
The Guarani Indians had lived in harmony with nature for centuries, drawing from it everything necessary for survival. They hunted animals in the dense tropical forests, fished in nearby rivers, and gathered plants growing around their settlements. Their deep knowledge of the surrounding environment allowed them to discover the medicinal and nutritional properties of many plants.
One of these plants was Ilex paraguariensis, known as yerba mate, with its remarkable effects. The Guarani noticed that drinking an infusion made from dried and crushed leaves of this shrub helped combat fatigue, provided energy, and improved concentration. Moreover, the plant suppressed hunger, which was extremely valuable during long journeys, hunting trips, or periods of food scarcity.
The Guarani considered yerba mate to be a gift from the gods – its effects were almost magical in their view! The infusion became an essential part of their daily lives, as well as their rituals and ceremonies. They believed that yerba mate strengthened both body and mind while allowing communication with the spirits of ancestors and the forces of nature.
Yerba mate was valued not only for its stimulating properties but also for its social aspect – drinking the brew together became a ritual that strengthened tribal bonds. Sharing a gourd filled with mate symbolised hospitality, brotherhood, and friendship, a tradition that remains deeply rooted in South American cultures today.
👉 Want to learn more about yerba mate’s properties? Read this article: Properties of yerba mate
The legendary origin of yerba mate in Guarani culture
For the Guarani, yerba mate was not only a practical aspect of daily life but also part of their creation myths. Many legends describe how this extraordinary plant came to humanity. Two of these legends are still passed down through generations:
Yarii and Yara – the guardians of yerba mate
The Guarani had always lived a nomadic lifestyle, constantly moving in search of new food sources and fertile land. When animals and wild edible plants became scarce in one area, the tribe would leave their settlement and embark on a new journey. Although migration was often necessary, it was particularly difficult for the older members of the community.
According to an old legend, during one such journey, an elderly Indian named Yarii lost his strength and decided to stay in his hut instead of continuing the journey with his tribe. He knew that staying behind meant slow weakening and starvation, but he did not want to be a burden on others. His daughter, Yara, stayed with him. Although she longed to travel with her family and friends, she could not bear to leave her father alone. Their days were filled with struggle for survival, relying only on what they could find in the jungle.
One day, a mysterious visitor – a tall man with unnaturally blue eyes – arrived at their simple hut hidden in the dense foliage. Despite their hardships, Yarii and Yara welcomed him with kindness and offered the best food they had. Grateful for their hospitality, the stranger gave them a unique plant, one they had never seen before.
It turned out that he was not an ordinary traveller, but the god Pa’i Shume, who took pity on the old Indian and his daughter. The plant he gifted them was called Caa’ Mate – “the gift that gives life”. The god taught them how to cultivate yerba mate, dry its leaves, and prepare an infusion. From that moment on, Yarii and Yara never experienced hunger again, and their humble settlement began to flourish.
Since then, yerba mate has been considered a symbol of hospitality and a blessing from the gods, and Yarii and Yara became its sacred guardians.
Yerba mate – a gift from the goddesses of the moon and clouds
Another legend claims that yerba mate was not created by the god of the forest but was sent from the heavens by the goddesses of the moon and clouds.
The Moon goddess Yarí and the Cloud goddess Araí admired from above what the great god Tupá had created. Enchanted by the beauty of the Amazon jungle, they decided to descend to Earth to experience its wonders firsthand. Disguising themselves as young girls, they wandered through the forest, delighting in the songs of birds and the scent of tropical flowers.
Their joy was short-lived, however – suddenly, a giant jaguar emerged from the trees, baring its teeth in an attempt to attack them. The goddesses closed their eyes, fearing an inevitable death. When they opened them again, they saw a young warrior – a Guarani Indian who fought the wild beast and managed to defeat it. Thanks to his bravery, the goddesses survived.
Grateful for his heroism, they decided to reward his tribe. That night, while the village slept, Yarí and Araí planted magical seeds in the ground. The next morning, when the Guarani woke up, they found a new, unfamiliar plant with dense, green leaves. It was yerba mate, a miraculous plant that would become the sacred infusion of the Guarani.
The colonisation of South American Indians and the introduction of yerba mate to the world
At the end of the 15th century, the world of South American Indians changed forever. In 1492, Christopher Columbus discovered the New World, and in the following decades, conquistadors reached the central and southern parts of the continent. The Spanish and Portuguese found not only natural riches such as gold and silver but also communities whose customs and beliefs were vastly different from those of Europe.
Initially, yerba mate evoked mixed feelings among Europeans. For some, it was an exotic ritual of unknown origin; for others, it was a fascinating tradition that provided insight into the local culture. However, colonisers soon realised that mate tea had strong stimulating effects, improved concentration, and reduced fatigue, making it extremely useful during difficult journeys and long working days. Over time, yerba mate gained popularity among the Spanish, and its consumption spread throughout the colony.
Jesuits and reductions – the role of missionaries in the popularisation of yerba mate
One of the most influential groups that contributed to the development and dissemination of yerba mate were the Jesuits – a religious order that arrived in South America in the 16th century with the mission of evangelising the indigenous peoples. The Jesuits established so-called reductions, or missionary settlements, where the Guarani Indians had the opportunity to embrace Christianity, learn European farming methods, and practice handicrafts.
The reductions were distinctive in that, unlike the brutal actions of the conquistadors, the Jesuits adopted a more respectful approach to the natives. Rather than forcing them into submission, they encouraged cooperation by introducing new agricultural techniques and social organisation. Through contact with the missionaries, the Guarani gradually learned how to cultivate Ilex paraguariensis in a structured way, leading to the establishment of the first yerba mate plantations.
The cultivation and domestication of wild holly bushes marked a turning point in yerba mate history. Thanks to the reductions, yerba mate ceased to be merely a local ritual of the Guarani Indians – it began to transform into a commercial commodity, capable of being exported to major urban centres and beyond the borders of South America.
👉 Want to learn how yerba mate is produced today? Read our blog post: How is yerba mate produced?

Guarani – a yerba mate brand created in honour of the Guarani Indians
Yerba mate Guarani is a brand that draws its name and inspiration from the Guarani Indians – the indigenous people of South America who first discovered the incredible properties of Ilex paraguariensis. It was their knowledge and centuries-old tradition of drinking yerba mate that sparked the popularity of this infusion, which today is an integral part of the culture in countries such as Paraguay, Argentina, and Brazil. By choosing Guarani yerba mate, we are selecting a product that remains true to traditional production methods and the flavour that has accompanied the Guarani people for centuries.
Production method – Paraguayan authenticity
Guarani yerba mate is produced in Paraguay, the homeland of strong, smoky mate tea varieties that are characterised by their distinctive bitterness and powerful stimulating effect. The drying process follows a traditional method known as barbacuá, in which the leaves are dried over an open flame, giving the herbs a unique smoky aroma. This technique preserves the authenticity of the flavour, exactly as the Guarani Indians prepared it hundreds of years ago.
The composition of Guarani yerba mate includes medium-sized, intensely smoked leaves with twigs and fine dust, resulting in a full-bodied and bold taste. The brand offers both traditional con palo varieties and blends enriched with herbal and fruit additives for new flavour experiences while maintaining the classic yerba mate base.
Strong stimulation for demanding mate lovers
Guarani products are particularly aimed at individuals seeking intense stimulation. Thanks to its high natural caffeine content, this yerba mate effectively boosts energy levels, enhances concentration, and increases endurance, making it an ideal choice for long workdays, study sessions, or physical exertion.
Guarani offers both classic options and combinations enriched with fruits and herbs. Some of the most popular varieties include:
- ✅ Guarani Elaborada Con Palo Tradicional – a classic Paraguayan yerba mate with twigs and dust, appreciated for its intense, bitter taste.
- ✅ Guarani Premium – a specially selected blend with a smoother yet still bold character.
- ✅ Guarani Energia con Guarana – an exceptionally strong yerba mate enriched with an extra dose of guarana, perfect for those seeking maximum energy.
- ✅ Guarani Silueta – a blend with herbal additives supporting metabolism, ideal for those watching their figure.
Authenticity and high quality
Guarani is produced by the renowned Paraguayan company EBSA, which also owns the well-known Selecta brand. It meets the highest quality standards while maintaining traditional production methods. The dried herbs come in various packaging types: classic 500g packages – convenient resealable doypacks, and elegant tins with dispensers for better storage and aroma preservation.
Choosing Guarani yerba mate is not just about flavour and strength; it is also a journey into the history of South America’s indigenous cultures. The brand pays tribute to the Guarani Indians, who introduced the world to yerba mate and its extraordinary properties. Thanks to their legacy, we can now enjoy this beverage, which not only energises but also unites people in the traditional ritual of drinking mate tea.
Guarani yerba mate is the ideal choice for those who want an authentic taste, strong stimulation, and a connection to centuries-old traditions passed down by Paraguay’s indigenous inhabitants. If you are looking for yerba mate that offers both power and an exceptional experience, Guarani is the perfect option!
👉 Want to learn how to prepare the legendary drink of the Guarani Indians – yerba mate? Check out our beginner’s guide on the blog: How to properly brew yerba mate?
The Guarani Indians – guardians of the yerba mate tradition
Despite the passing of centuries and the dynamic transformations of the modern world, the Guarani Indians continue to preserve their traditions and honour their ancestral heritage. Their culture, though repeatedly threatened by colonisation and globalisation, has survived and remains a key part of South America’s cultural landscape.
One of the most significant elements of their heritage is yerba mate – a drink that has symbolised spiritual connection with nature, a source of energy, and an integral part of daily life for generations. Drinking mate is not just a pleasure but a ritual of community and respect, which the Guarani have always upheld with great reverence.
Let their history, wisdom, and spirit live on in every cup of yerba mate – because it is thanks to these people that we can still enjoy this extraordinary beverage today!
Sources of information:
- Wikipedia: Maté, History of yerba mate, Guaraní people.
- Encyclopaedia Britannica.